We were recently asked this question in an interview by PJEntrepreneur.com . Here’s our answer…

Richard was initially inspired by a conversation with his partner about researching information relating to her work as a nutritionist and blogger. Given that Richard’s entire career had involved massive datasets and some machine learning, it seemed like a good idea to combine these two things.

My inspiration was trying to keep up-to-date on the things that really interested me. The traditional media was too general, industry publications often provided a single view of the world, and online systems driven by popularity weren’t what I wanted. Searching online everyday was too time consuming.

The concept was quite appealing. A system that knew what I liked, continually researched the Internet for me and emailed me a set of relevant articles each day. We set out to try to make this a reality.

We thought, even if nobody else likes it then at least it would be useful for ourselves.

Read the full interview here